Job Openings >> Director, Retention Marketing
Director, Retention Marketing
Summary
Title:Director, Retention Marketing
ID:1348
Department:Marketing
Location:Costa Mesa
Brand:Both
Description

OUR TEAM IS GROWING! 

Are you ready to slay each day in a position that perfectly suits your skills at a company that rewards passion, creativity and innovation? Because Ultra/Mint Mobile is looking for our next extraordinary Director, Retention Marketing to level up our Marketing Team in Costa Mesa!

This is a senior role reporting directly into the Chief Marketing Officer and leading strategic customer marketing efforts with a laser focus on increasing customer lifetime value, customer engagement and referrals, while continually reducing churn. You’ll achieve this through customer mapping, an obsession with cohort analysis, rigorous and ongoing testing as well as the execution of cross-channel marketing strategies. You will be a strong leader and manager, able to work cross functionally, and ready to build a team to drive this mission.

You'll join a talented squad in an exciting and evolving industry that will hone your skills, nurture your growth, and offer career development opportunities abound (that means a lot!). We can offer you a fast-paced and driven working environment with challenging work, Fortune 500-style benefits, great colleagues and more!

ABOUT THE ROLE

As Director, Retention Marketing you will lead strategic customer marketing efforts in order to increase customer lifetime value, and by doing this will be helping us change the way that people renew wireless service. In this role you’ll effectively build, lead, coach and develop a team of direct reports to collective achieve the following:

  • Ensure a seamless, on-brand experience throughout the end-to-end customer journey
  • Deploy tailored engagement and retention efforts to drive usage and minimize churn
  • Work closely with Care and Business Intelligence to identify friction points, then work cross functionally to continually optimize the flow. These may include product, operational or marketing optimizations.
  • Report on usage, engagement, renewal rates, retention metrics, and continuous testing of new initiatives, providing the “so what” and recommendations
  • Setup, manage and monitor cohort segmentation and performance by product, geography, channel, and other factors to identify drivers of LTV
  • Work with internal stakeholders and/ or outside vendors to develop a new predictive model to proactively identify customers most at risk to churn in order to target efforts to keep them engaged
  • Partner with our Product team to test and deploy improvements to the customer journey to decrease friction points (e.g., personalized recommendations, better retry logic of failed payments, etc.)
  • Evaluate, optimize and own existing triggered email programs; restructuring business logic, campaign prioritization, cadence and content strategy.
  • Generate and test new concepts and tactics that transform insights into action; scale successful pilots and create on-going business optimizations

WHAT YOU BRING

  • MBA preferred; BS/BA from a four-year college required.
  • Minimum of 7+ years of relevant experience, with a background in consulting, strategy, or retention (preferably at a D2C or like business)
  • Demonstrated experience designing and managing multifaceted customer journeys; loyalty program experience a plus.
  • A highly analytical and data-driven mindset; you're an expert in Excel and are able to leverage data and research to drive decisions, formulate insights and test new ideas to improve retention
  • You can translate data and trends into actionable insights and execute against them
  • Comfort working collaboratively across multiple departments including but not limited to Business Intelligence, Product, and Care
  • Imagination and creativity to solve problems in a uniquely consumer-centric manner
  • Exceptional leadership skills; proven ability to mentor and develop a team of direct reports.
  • Positive attitude and flexibility to adapt quickly as things change

WHO WE ARE

Ultra Mobile and Mint Mobile. Our two brands are disruptors of the wireless industry, saving our customers from our overpriced competitors with incredible prices and premium wireless service. We are inventors and innovators who believe in owning the outcome of everything we do, being action-based, and embracing the journey we’re on as a team.

WHAT WE DO

We harness the power of innovation in the telecommunications industry with the nation’s fastest, most-advanced 4G LTE network served up at the best prices. Ultra serves the international community residing in America with low-cost plans that include unlimited global text and international calling to over 80 destinations. Mint, our online only brand, offers big bulk savings on 3, 6 or 12-month plans catered to the domestic user. Together, both brands connect people everyday, everywhere with the click of a button…er touchscreen.

$1,000 REFERRAL BONUS
Does this position sound like someone you know? If you’re the person for the job, apply! If we don’t seem to be the right fit, refer a friend or colleague or that person that lives down the street and you can get $1,000. Just send an email to referralbonus@ultra.me with:

  1. Your name
  2. Their resume or link to their LinkedIn page

If we hire them and they stay for 90 days, you get $1,000 dollars! For more details on restrictions and rules, please email referralbonus@ultra.me.

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